NVivo is the world’s leading qualitative data analysis software (QDA), designed to help researchers, academics, and professionals organize, analyze, and gain insights from unstructured data. With NVivo, you can easily work with interviews, focus groups, surveys, case studies, journal articles, social media data, audio, video, images, and web content—all in one powerful platform.

As a trusted tool for qualitative and mixed methods research, NVivo simplifies the process of coding, thematic analysis, text mining, and data visualization, enabling you to uncover meaningful patterns, identify key themes, and support evidence-based decision-making. Whether you are conducting academic research, market research, social science studies, healthcare projects, or policy analysis, NVivo provides the flexibility and power to handle complex data with accuracy and transparency.